- BOLD APPAREL
Off-Duty Chic is the relaxed side of Bold Apparel — created for the moments when powerful women slow down without losing their presence. Made from 100% Ethiopian handwoven fabric, the collection blends heritage, comfort, and modern ease. Designed for weekends, travel, and soft reset days, it offers silhouettes that breathe and move with her life. Aligned with SDG 5, 8, and 12, it supports women, local artisans, and responsible production. Off-Duty Chic is ease, intention, and cultural pride in everyday form.
- About the designer
Co-Founder & Creative Director of Bold Apparel.
Elshaday Berhanu believes fashion should speak power—quietly, confidently, and without apology. Her journey began with a vision to create clothing that mirrors the strength and grace of working women everywhere.
Through Bold Apparel, she turns everyday professionalism into style statements, blending modern design with stories rooted in resilience. Every piece carries her signature balance of strength and elegance—made for women who lead their own way.
CURATED COLLECTIONS SHOWCASING OUR LATEST DESIGN
FROM CONCEPT TO CREATION
Where every design begins — with real women, real work, real culture. The fire comes from the women who carry families, careers, and whole communities on their backs.
Our material isn't random. It's 100% Ethiopian, handwoven, artisan-made fabric created on traditional looms by skilled weavers. It carries heritage, technique, and a whole legacy in every thread. It's slow, intentional, and deeply local — no shortcuts.
Our tailors and makers translate vision into form. Skilled craftsmanship, ethical production, and intentional detail.
We test durability, movement, comfort, breathability, and longevity. Handwoven fabric has a soul — so we make sure the piece holds its shape and power through real-world wear, not just photo shoots.
OUR COMMITMENT TO GLOBAL SUSTAINABILITY
Empowering women through fashion by providing fair employment opportunities and celebrating female leadership in our industry.
Supporting ethical production practices and providing fair wages to artisans and craftspeople in our supply chain.
Promoting sustainable fashion through mindful material sourcing, waste reduction, and creating timeless, durable pieces.
FEATURED IN PRESTIGIOUS PUBLICATION AND COLLABORATIONS
FRESH STYLES JUST LANDED
READY TO CREATE SOMETHING EXTRAORDINARY?
Addis Ababa, Ethiopia
By appointment only
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed
